With Digitization of the current generation, smartphone and mobile apps are part of each individual life. With separate mobile Operating System (OS) and their app store which have revolutionized this mobile generation. Each major OS has their store and features which are required by an individual app to get their submission done. Google Play for Android, Windows Store for Windows Phone, and Blackberry World for Blackberry are the major app stores where mobile users can check the app for their features, functionality, read reviews, and then install them to their personal smartphones for respective use.
App Store Optimization term stand as all the techniques and process involved in enhancing the visibility of mobile apps in their respective app stores. ASO Process is based on the facts that most of the downloads around 65% still comes from searching in app stores. Optimizing the app assets with unique icons, elaborate description, promo videos, integrating specific keywords, relevant back-linking and using white hat measures to rank the app on a majority of targeted keywords. With better rankings of keywords, mobile app downloads also increase which is the main purpose of App Store Optimizations.
Significance of ASO
Smartphone and Mobile app users have grown tremendously to provide a wide user base to gain business access and leads. Most of the brick and mortar businesses have now adopted these mobile apps to further exploit the millions of customers who use these apps on a frequent basis. Connecting with them and offering their services via these mobile apps is way forward for businesses in this digital age. With ASO mobile apps get better search indexing and get ranks for their specific keyword to get user attention which leads to more downloads respectively.
App Marketing Campaigns
More the visibility app has online and better keyword ranking, the downloads from the app store will improve further enhancing business in a long way. Digital market experts run a specific paid campaign with the ad network to drive targeted traffic to their app store pages where users can check their features and download them for further use. Social Media app marketing is also planned with demo videos and post engagement for the branding of the mobile apps.
At Ads Infosys, we have the top app store experts who will customize your mobile apps to rank top on specific keywords. With wide online user base, every business is now transforming their business with these mobile app technologies to gain further access. With highly successful growth the app market has become highly competitive and requires skilled personnel to get your app ranked for top keywords in the app stores. We have worked with 100+ different niche apps for their store optimization in bringing them top of their keyword rankings.